Kameleon Design Studio at Art Of Packaging

Everyone was talking about the Oscars today and I receieved a call from the organizers of the Art Of Packaging competition. Kameleon Design Studio (that I'm an Art Director of) was nominated for the Polish Oscars of package design. The competition is tough, so I'm not saying we will win, but it's good to be among the best. We are nominated in two categories for two series of premium fish products. I have already mentioned the Connoisseur Seafood series (salmon and caviar), but there is also the one above. Selection of herring packaging for Contimax Selection.

Caviar Packaging by Kameleon Design Studio

Colorful graphics of the caviar packaging  is printed directly onto metallic paper giving it an eye-catching glossy finish.

First batch of the Caviar run. Looking good already.

In the last post I promised to share  a little bit of work by Kameleon Design Studio, where I'm a proud (and humble, at the same time) Art Director. We have been up to a lot lately, which is why I didn't have much time to post regurarily at Say Hi! To Design. Above is one of my favourite designs - premium caviar packaging we did for our main client Contimax and their premium subbrand - Connoissuer Selection.


The label works as a seal on the jar. It was printed on metallic paper and coated with a matt varnish. The red / gold / blue pattern was printed directly on the gold paper, as opposed to the black background that has a white coating underneath. Thanks to that the colourful parts shimmer in the light while the black maintains its depth. Everything was printed in a flexographic printing house that's just underneath our studio, so I could supervise the printing part as well.
Right now we are working on a promotional packaging for the caviar and it already looks promising!