Monday, 4 June 2012

Package Design - Kefalonia Fisheries by Mousegraphics

I have mentioned several times the wonderful Greek studio Mousegraphics. Every design they release is simple, fresh and yet so memerable because of 1) the concept they put behind it, 2) their attention to detail. This sleeve label for fresh fish seems simple, but I love how inside the packaging the fish is fresh, while the label shows it already cooked and covered with drops of sauce. "A differentiating band, on an otherwise transparent packaging, offers much more than the image of a serving suggestion. It works like an x-ray image of a pure product of Greek nature, as well as a preview of the particular culinary experience, the moment just -before-eating, when a fish is opened and all fine smells and juices are liberated."

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