This is exciting, the Pentawards 2009 are already announced. Isn't it great that there's an award, dedicated exclusively to package design? I'm all for it. There are 31 lucky winners representing agencies from all over the world and their designs are truly inspiring.
For this third edition, we registered more than 750 entries from 39 countries,” explains Brigitte Evrard, co-founder of the Pentawards. “The leading packaging design agencies, mainly in England, France, the USA and Japan, participated in large numbers. We also received entries from leading packaging producers and brand owners such as Kimberly Clark, Colgate Palmolive, Coca-Cola, Procter & Gamble, Sony, Aekyung, Suntory, Bic, Remy-Cointreau,…
The purpose of the Pentawards is to reward creations from all markets, from everyday consumer articles to luxury goods. That is why 5 major groups (Beverages – Food – Body – Other markets – Luxury) comprise more than 40 categories. Pentawards crowns both packaging for luxury as well as consumer goods – by way of proof, the top prizes this year went to an exceptional cognac as well as to an international brand of paper tissues. This, in fact, is the distinguishing feature of the Pentawards!
