The Challenge: Ringnes AS is one of Norways leading distributors of beverages, both alcoholic and non-alcoholic. Ringnes Eventyrbrus as a brand has remained unchanged for the last 50 years. How can one refresh this soda brand to increase the number of buyers without losing your current fanbase?
The Solution: Flaskeladdens Eventyrbrus is a concept for re-branding of Ringnes Eventyrbrus. The concept consists of small and big bottles, cans, and packaging for 4 small bottles. The big bottles is Ringnes’ standard bottles, while the small bottles were chosen based on the ergonomics (small radius and grip for a small childrens hands) and exposure area (cylinder formed). The tall and narrow cans also give a good exposure area for the label.