Tuesday, 30 March 2010

Krakowski Kredens' Package Design

Krakowski Kredens (Krakow’s Cupboard) is a brand of products that are meant to look like they’re 100 years old …but were only created two years ago. Alma, chain of delicatessen supermarkets in Poland, decided to create a premium brand of traditional products based on old recipes and natural ingredients. The whole series was designed by Igor Banaszewski, owner of item:grafika. Simple design of the labels is completed by XIXth century photographs of a Krakow family, used on carton packaging and jar lids, and old photos of the city. Initially sold in Alma chain stores, after the success of the brand, Krakowski Kredens is now sold in stores all over the country.

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