Friday, 19 March 2010

Claire's Handmade Package Design

I the beautiful range of packaging for Claire's Handmade designed by London based design studio Simmer. The whole range is based on the same pattern (but what an amazing one!) and differentiated only by colour. The logo put emphasis ont he hands and therefore the fact that the products are handmade.

Claire's Handmade is one of the country's finest preservers, the chef-inspired products are exceptional. After delivering a brand health check we were appointed to work on the rebranding across identity, packaging, website, social media and marketing materials. New Claire's Handmade logo brings alive the design idea of "The Hands Of Creativity".

Old packaging:

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