Wednesday, 17 February 2010

Self Promotion Materials by Kanella

Many studios try to steal their clinets' hearts, but I especially like these cards I found at Graphic-Exchange by a Greek designer Kanella. Four hand stiched cards convey the message: DESIGN is the KEY to the PATH towards the SUN. Isn't that adorable? I also like the way Kanella talks about herself, how the studio was established by accident as a way to pursue side projects - KANELLA / MY BASE IS MY LAPTOP AND I. Well, good way to use your laptop, Kanella!

Four hand-crafted, embossed and woven cards that reveal a secret. The idea behind the project is based on the story of Ariadne and her thread which has been adapted and now it focuses on the importance of good taste. The main goal was to praise design by actually using a yellow thread.

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