My boyfriend and I have a constant, on-going battle about his smoking. I gave up the persuasion efforts recently and only give him hard time about it occasionally, because fighting an addicted smoker can drain virtually all your forces and patience.
Ukrainian designer R. J. Reynolds designed packaging for cigarettes that says more about the smoking nonsense, than many government sponsored advertisements. I seriously doubt it can change a smoker's attitude towards his habit, but at least it doesn't hide the ugly truth behind some beautiful yet misleading design.
