I am not a big fan of crisps in general. Everytime I pass the isle with them in a supermartket I'm also put off but the package design that seems to dominate the crisps market. Don't they all look the same...? Splashes of colour, brand in the middle, swirls... Each time I find something standing out on the shelf then I'm intrigued. Jonathan Crisp by Ziggurat Brands (winner of multiple design awards) show amazing illustration on the face of the packaging, creating personality for each flavour. You can choose one that reflects your mood that day!
