|Colorful graphics of the caviar packaging is printed directly onto metallic paper giving it an eye-catching glossy finish.|
|First batch of the Caviar run. Looking good already.|
In the last post I promised to share a little bit of work by Kameleon Design Studio, where I'm a proud (and humble, at the same time) Art Director. We have been up to a lot lately, which is why I didn't have much time to post regurarily at Say Hi! To Design. Above is one of my favourite designs - premium caviar packaging we did for our main client Contimax and their premium subbrand - Connoissuer Selection.
The label works as a seal on the jar. It was printed on metallic paper and coated with a matt varnish. The red / gold / blue pattern was printed directly on the gold paper, as opposed to the black background that has a white coating underneath. Thanks to that the colourful parts shimmer in the light while the black maintains its depth. Everything was printed in a flexographic printing house that's just underneath our studio, so I could supervise the printing part as well.
Right now we are working on a promotional packaging for the caviar and it already looks promising!